![]() On the same note, in order to keep your site running smoothly and loading quickly, you will have to compress your photos in places like and to make sure that they have the smallest file size possible, while still maintaining their image quality. To ensure that your photos look great everywhere, you must have photos that are large enough to fill a desktop monitor without pixelating. We need a minimum width of 1920 pixels.īen: Unlike social media image sizes, your website’s photos don’t usually change unless you are viewing them on different devices. When we create websites at Onsharp, I always like to get the biggest size of photos as possible. Mike: That depends on your website template. Notice the style choices based on the industry (top left to bottom right: manufacturing, construction/architecture, healthcare, studio art, agriculture, and childcare/psychology). Here are some images I shot and edited for a few of our clients. Just make sure that whatever images you use are high quality, well edited, and large enough that they don’t look pixelated on your device’s display. In other words, there is no one set “style” of images you should use. If their company is more youthful or deals with children, I aim for a brighter, more colorful style. If their company is more industrial themed, I go for a higher contrast and lower color saturation editing style. When I edit the photos I take for our clients, I try to gear my editing style toward the genre their company falls in. But if you’re a massage therapist, you’ll want your images to be softer and more relaxing.īen: Like Mike said, it all depends on the look you’re going for. For instance, if you’re selling sportswear, you’re going to want images that are more edgy. A lot of photography depends on your brand identity and what you're trying to convey. Mike: This really depends on your company's brand. You have to be diligent about changing the images out. What if one of them leaves, but a group picture is featured on your homepage or another web page? Even if they left on good terms, you’re going to be constantly making changes or dealing with having a former coworker on your site. Jerad: I’d say to avoid large group pictures of staff members. They come across as superficial and don’t appeal to most people. And stylistically, I always try to avoid using pictures that feel too staged or inauthentic, like people standing around a conference table smiling. Mike: It's really important to not use images you don't own without permission. Alternatively, you can sign up for my photography services and we’ll be sure to get your site looking □□□. you should probably stick with paid or royalty free stock photos. Custom photos can (in theory) boost the quality of your site, but if your custom photos look like they were taken with a potato. Other than that, it’s up to you to decide the look and feel of your site. What should you avoid when it comes to images?īen: The number one thing to avoid is using copyrighted images without permission. Sometimes you only have those few split seconds after a page loads to either gain or lose a customer, and having high quality images usually grabs people’s attention long enough to get a second click. ![]() If I visit someone’s site and the images are pixelated, oddly cropped, or look super fake-I’m out. You instantly know a bad photo when you see one. It’s like I’m able to experience the place for myself without even having to go there.īen: These guys know what’s up. They have pictures of their space and their food. Take a look at Beans Coffee Bar’s website. If you have pictures of your actual products or business space, it gives visitors a real sense of your company. If I go to a website that has a lot of photos that are clearly stock photos, it doesn’t feel genuine to me. So how can you make sure your website photography and imagery is up to par? I talked to Mike Unser and Jerad Barbot, two of our web designers, and Ben Lamb, our photographer, to get some insight. ![]() First time visitors form a first impression of your website in as little as 1/20th of a second to determine whether they trust and see value in your site, which is why having optimized images that accurately represent your brand, products, and services is so important. You know the saying that, "a picture's worth a thousand words." The same is true when it comes to images on websites. Having high-quality photos and graphics on your website can greatly improve your credibility and improve user experience.
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